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Do What You Love: The ART of Designing, Running and Financing Your Business

  • Detroit Center for Design + Technology 4219 Woodward Avenue Detroit, MI, 48201 United States (map)

This workshop has three sections, each including time to work in teams to develop something special you can take home with you. I have each of the sections defined below:

The Customer & Innovation: Learn how to master creating a killer customer matter what business you are in. We will use tools like "What Would Tinkerbell Do" (that's the real name) and Empathy Mapping which are tools used by some of the most successful brands and companies in the world.

The Narrative: I will teach you to use the strategy framework invented by a Harvard professor and used by every Fortune 100 CEO, to create a business model that works, while maximizing your profit. You will learn to use your business model to tell a narrative of service to your customer.

The Numbers: I will teach you how to value your business like an investment banker (it's really easy actually). We will learn to build a business model that banks can finance and investors are comfortable with. I will introduce you to the three key financial statements that every business NEEDS and the five triggers that every CEO from Jamie Dimon to Jeff Bezos use to trigger profit. 

Space is EXTREMLEY limited. I wont take more than 10 people in this particulary "test" workshop.  Also at launch this "FREE" workshop will cost more than $120 dollars. 

Please take a few moments to "enroll". Once you RSVP, I will send you a link and a password to a week before class to download your pre-work. 

Enroll HERE

Let's do this!

- W3

Later Event: April 2
Detroit Doers Sunday Meet-Up